Let’s begin from the beginning. Why do we waste food?

By 2050, it’s estimated that the Earth’s population will top 9 billion. This growing population will undeniably put our food system, natural resources and ecosystems under immense pressure. And now consider this: currently we waste up to 40% of our food globally and 80% of that comes mostly from our homes.So, how come this issue is so hard to solve? Because researchers say “we are only human”. “We have some irrational tendencies, some aspirations that don’t match reality, and...

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